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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Destination retail

Built for tourism retail

Destination retailSell the day they came for.

Visitors come for the beach, the vineyard, or the river. They leave with the hammock, the bottle, the T-shirt, and the sunscreen they forgot. CIMARA Core rings the gift shop, the tasting room, the snack counter, and the outfitter from one register, and bundles the tour, tasting, or rental with the shop at one package price. The bike, the kayak, the paddleboard, or the boat is on that same checkout.

CIMARA runs the sale wherever your visitors stop and runs the sale wherever a visitor stops: the park, the gift shop, the winery, the outfitter, the recreational rental, and the tour. Recreational rentals include bicycle and e-bike rentals, ATV rentals, snowmobile rentals, and the kayak, the paddleboard, and the boat.

Book a demoContact for more info
Theme park and water park with a guest using a CIMARA Scan and Go kiosk by the gift shop and staff ringing a sale on a handheld poolside.

Retail on this visit

The hammock, the bottle, and the T-shirt

They came for the beach. They'll leave with a hammock. CIMARA Core bundles the tour, the tasting, or the rental with gift shop merchandise or food at one package price, and runs package-buy promotions that grow every ticket.

Tasting + a bottle to take home. Kayak hour + a dry bag and a snack. Beach day + a hammock and sunscreen. Guided tour + a souvenir shirt. One package price. One tender.

On this counter

The whole shop, one counter

T-shirts, hammocks, sunscreen, flip-flops, beach towels, local hot sauce, and the koozie by the register. Every line keeps its inventory and margin, so you know what's left before the weekend crowd asks for it.

Rain-day rush, short lines

When the beach empties into your store or the tour bus unloads fifty people with twenty minutes to spare, CIMARA SCO opens extra lanes without extra staff. Guests scan, tap, and go while one person watches from the counter.

What sold, what sat

CIMARA Ask AI shows which T-shirt designs sold through in July and which hammocks are still sitting in October. See what sells together, what to reorder before the vendor's cutoff, and what to mark down before the season turns.

Sell beyond your front door

Take CIMARA POS to the sidewalk sale, the summer festival, or a tent at the pier. Same items, same prices, same inventory, and it still rings on cellular when the Wi-Fi doesn't reach.

Tours on timed tickets

Run a walking tour, a sunset cruise, or a ghost tour? Sell each departure as a timed ticket with a headcount cap, then add the souvenir or the bottled water to the same sale. No second system for the tour desk.

Bundles that move stock

Price a tour with a souvenir, or a beach chair with a towel and sunscreen, as one package. Packages lift the average sale and move slow stock, and every item still comes off inventory correctly.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Who the counter is for

Shops tied to a tourist economy.

Gift shops. Wineries, tastings and tours. Hammock and beach stores. Outfitters. Boutique tour operators. The coastal or mountain-town shop that lives on visitor season — a shop on the Outer Banks of North Carolina, or the store on the way to the trail. These businesses do not run a gate. US shops first, then Puerto Rico and the US Virgin Islands, then Canada.

Outfitters, recreational equipment, and wineries each have their own page. This page is the market they share with the gift shop and the beach store.

The days the shop has

Rush, rain, and the quiet week after.

Summer rush and shoulder season

July fills the rack. October does not. The same counter runs both weeks. CIMARA Ask AI reads the sales history so the shop sees what moved in the rush and what is still sitting when the season turns.

A rainy beach day

The beach empties and the shop fills. CIMARA SCO (Self-Checkout/Kiosk) is the self-checkout lane for that gift-shop rush, attended or unattended. Pricing, promotions, loyalty rewards, and membership discounts apply at the lane. Scale and weight checks are built into CIMARA SCO.

Seasonal staff

The person on the register started this morning, and the lot is already filling. CIMARA Core is one counter for the hammock, the T-shirt, and the bottle. Seasonal staff are not learning a second system for the shop.

A tour and tasting that become a case

The tour and the tasting are booked together. The bottle, the case, and the gift shop merchandise ring on that same checkout.

Ahead of the trip

Online booking for a tour or a rental can sit on the website you already have. The counter and the lane still ring the shop. Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

One sale

The bottle, the hammock, and the T-shirt are one sale. CIMARA Core keeps each line as retail and composes them into one customer, one tax calculation, and one payment.

Before the next order

CIMARA Ask AI is available on the Ask dashboard. It answers what sold and what to reorder, mark down, or promote. See CIMARA Ask AI pricing. The manager decides and acts in CIMARA Core. CIMARA Ask AI does not place the order or change the price by itself.

One checkout for the whole visit.

The counter, the lane, and the question before the order.

CIMARA Core

The counter. Gift-shop merchandise, sundries, food, rentals, and the tour or tasting reservation ring on one checkout.

CIMARA SCO (Self-Checkout/Kiosk)

The lane for the gift-shop rush. Attended or unattended self-checkout, with pricing, promotions, loyalty rewards, and membership discounts. Scale and weight checks are built into CIMARA SCO.

CIMARA Ask AI

The manager decides and acts in CIMARA Core.

Definition

What is destination retail?

What is destination retail?

Destination retail is the shop a visitor reaches because they came for the place: gift shops, wineries, tastings and tours, hammock and beach stores, outfitters, and boutique tour operators. These businesses do not run a gate. CIMARA runs the sale wherever your visitors stop and runs the sale wherever that visitor stops, including the recreational rental.

Can guests book on my website today?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Counter ticket sales are available today.

Where does CIMARA sell destination retail?

We serve tourism businesses in the United States, Canada, Puerto Rico, and the US Virgin Islands.

Can a tasting or a tour include shop merchandise at one package price?

Yes. CIMARA Core sells a tasting with a bottle to take home, a beach afternoon with a hammock, or a tour with a souvenir from the rack at one package price.

Coastal Carolina

We live and work on the coast you sell on.

Frontier Retail, Inc. lives and works in coastal Carolina. We specialize in tourism-based businesses along the Southeast and Mid-Atlantic coast.

We diagnose remotely and ship replacement hardware, so a store is back up without waiting for a technician. Wireless setups mean little local work.

Hurricane recovery works the same way: plan for storm season, keep backups current, recover remotely, and ship replacement hardware so stores are selling again after a storm. Storm emergencies: call (843) 277-8555, Mon–Fri 8 AM–5 PM ET.

Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Book a demoContact for more info