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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Tour Operators and Guided Tours

CIMARA Core

Tour Operators and Guided ToursWaivers, gear, and the shop on one checkout.

The trip is the booking. Every guest signs a digital waiver before the group heads out, and gear, a souvenir, or a snack rings on that same ticket. One guest. One tender, even out of cell range.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Retail on this visit

The trip, the gear, and a souvenir

The guided trip is the booking. A dry bag, a helmet, or a souvenir is the add-on. CIMARA Core sells that mix at one package price. The gear stays a named unit. The shop stays retail.

A guided trip with a dry bag and a souvenir. A multi-day tour with a logo shirt from the shop.

A guide checking a guest's digital waiver on a tablet at a tour dock, with gear staged behind.

Retail merchandise

  • Gift shop, apparel, sundries, and souvenirs ring on this ticket.
  • Inventory and margin stay on the merchandise line.

Self-service kiosks

  • CIMARA SCO (Self-Checkout/Kiosk) and Scan and Go shorten the line for people on the move.
  • Guests ring their own purchase at the kiosk.
  • The kiosk sits on the same checkout and the same system as the counter.

CIMARA POS

Take the sale to the customer

CIMARA POS is one solution for the counter and for mobile. It runs on most Android and Windows devices, on or off property, and is included with CIMARA Core.

CIMARA Ask AI

AI for management

CIMARA Ask AI is the management view. The manager decides in CIMARA Core.

Waivers, reservations, ticketing, and Rentals

Digital waivers

  • Guests sign a detailed waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard.
  • Digital waivers and rental contracts are available for new clients. Guests can sign on a phone or at the counter.
  • The signed record stays on that same checkout.

Reservations and bookings

  • Hold a named cart, kayak, site, or tour for a date and a window.
  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Walk-up rentals and advance bookings share one occupancy view.

CIMARA ticketing

  • Sell timed-entry tickets for a departure, a show, a tour slot, or a session.
  • Sell general admission for the gate, the exhibit, or the day on the grounds.
  • The admission ticket rings with the rental, the shop, and the food on one payment.

Rentals

  • Rent it by the hour or by the season.
  • Golf cars, campsites, boat slips, storage units, lockers, hangars, and gear such as kayaks and bikes.
  • Short rentals check out at the counter. Long rentals bill monthly or on your schedule.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the tour desk

The waiver, the gear, and the shop on one checkout

A guided tour, a shore excursion, or a multi-day outfitted trip is one visit with a desk, a staging area, and a drop-off. CIMARA keeps the booking, the waiver, the gear, and the shop on one checkout. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

A staff member handing out helmets and dry bags to a group at a tour staging area.

Gear at the staging area

A guide ringing up a sale on a handheld at a remote overlook with no cell signal.

Selling with no signal

A guest buying a souvenir and a photo at the put-in after a guided trip.

The souvenir at the put-in

Book the trip or the seat

A guided hike, a shore excursion, a rafting trip, or a multi-day outing is a timed booking with a cap per guide. Walk-ups and reservations run at the counter today; online booking via the embeddable Website Commerce component is in active deployment with early customers.

A waiver for every guest

Every guest signs a detailed digital waiver before the trip, by email, QR code, or on a tablet at the desk. A minor needs a parent or guardian signature, and the guide can see who has signed before the group heads out.

Gear and retail on the same ticket

Dry bags, helmets, life vests, and a souvenir from the shop ring with the booking. The gear stays a named unit. The shop stays retail. No signal at the trailhead does not stop the sale: CIMARA POS keeps selling offline and syncs when the connection returns.

Ask on the desk

CIMARA Ask AI answers inventory and sales questions in plain language. CIMARA connects to the systems you already run, with integrations like NCR Counterpoint, and works with your existing products and customers, so you can start today and move at your own pace.

Selling with no signal

A guided trip often runs out of cell range. CIMARA POS keeps selling offline at the staging area or out on the trail, and the sale closes the moment the connection returns. Nothing is lost, and nothing double-charges.

Quick answers

Can every guest sign a digital waiver before the trip?

Yes. Every guest signs a detailed digital waiver before the group heads out, and a minor needs a parent or guardian signature. The guide can see who has signed before departure.

Does CIMARA keep selling with no cell signal?

Yes. CIMARA POS keeps selling offline at the staging area or out on the trail, and the sale closes the moment the connection returns.

Can gear and a souvenir ring with the booking?

Yes. CIMARA Core sells the guided trip with a dry bag, a helmet, or a souvenir at one package price. Gear stays a named unit; the shop stays retail.

Can guests book a guided tour online?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Outfitters · Marinas · Powersports rentals

CIMARA runs the sale wherever your visitors stop.