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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Retail Solutions / CIMARA Rentals

CIMARA Rentals

Rental software for golf cars, campsites, boat slips, storage and gearRent it by the hour or by the season.

CIMARA Rentals covers the spaces and storage you rent out: golf cars, campsites, boat slips, dry stack and boat storage, camper and RV storage, golf car storage, trailer storage, self-storage units, lockers, and aircraft hangars and tie-downs. It also covers the gear and the space that goes with it: kayaks, paddleboards, bikes and e-bikes, jet skis, pontoons, fishing gear, beach chairs and umbrellas, and cabanas and pavilions. It's one system with one customer record: short rentals check out and back in at the counter, long rentals bill monthly or on your schedule, and the renter can add sunscreen, bait or a T-shirt to the same checkout.

CIMARA Rentals is part of the CIMARA retail platform for travel, tourism, and destination businesses, by Frontier Retail, Inc.

We live and work in coastal Carolina and serve tourism-based businesses along the Southeast coast, including hurricane IT disaster recovery.

Book a demoContact for more info

Rentals

Rentals: short or long term, billed monthly or on a recurring schedule.

Gift shop items and snacks ring on the same checkout as the rental. Add a late or damage charge to the same rental when the unit comes back. Specialized rental software handles the slip or the site. CIMARA also handles the bait shop, the camp store, and the snack bar, so you run one system instead of three.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Golf cars lined up at a rental lot, ready to go out by the hour or into golf car storage.

Golf car rentals and golf car storage

A golf car can go out by the hour, the day, or the week, and it checks out and back in at the counter. Golf car storage bills monthly or on a recurring schedule, on the same customer record. Sunscreen or a hat rings on that same checkout.

Campground check-in desk where a site, a golf car, and the camp store share one checkout.

Campsite and RV site rentals

A campsite is a named site with dates, reserved at the counter. Extra person, vehicle, and pet fees can be set up on the site. Camper and RV storage bills on a recurring schedule beside that site, and a golf car or a bike can go on the same stay. Firewood and ice ring with the site at one payment.

Kayaks and other rental gear at a waterfront dock beside the shop.

Boat slips, dry stack and boat storage, trailer storage

A transient slip is by the night. A seasonal or annual slip bills on a recurring schedule under the slip agreement, and dry stack, boat storage, and trailer storage bill the same way. Kayaks and pontoons check out at the dock, and bait or ice can share the ticket.

Camper, RV and self-storage units, lockers

Camper and RV storage, a self-storage unit, or a locker sits on the same customer record as a short rental. The tenant signs a month-to-month rental agreement, with autopay and a late fee, and the unit bills on a recurring schedule. A T-shirt from the shop can go on that ticket.

FBO lobby and pilot shop overlooking the ramp, where hangar space and tie-downs are rented.

Aircraft hangars and tie-downs for FBOs

Hangar space and tie-downs rent by the night or the month. A monthly hangar or tie-down bills on a recurring schedule, on the same customer record as the pilot shop. A headset or a snack rings on that checkout.

Gear and equipment rentals

Kayaks, paddleboards, bikes and e-bikes, jet skis, pontoons, fishing gear, beach chairs and umbrellas, and cabanas and pavilions check out and back in at the counter. A longer rental bills monthly or on a recurring schedule. The dry bag, the bait, or the T-shirt goes on the same checkout.

Deposits, fees, and waivers at the counter

These run at the counter today: deposits, damage fees, late fees, extending a rental, card on file, and reminders. Digital waivers and rental contracts are available for new clients and can be completed at the counter or on a guest's phone. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Questions from the counter

Rentals questions

What software do marinas use for boat slip rentals and billing?

CIMARA Rentals. A transient slip is by the night, and a seasonal or annual slip bills on a recurring schedule under the slip agreement. Dry stack, boat storage, and trailer storage bill the same way.

Can I bill monthly storage and sell retail in one system?

Yes. Long rentals bill monthly or on a recurring schedule, and sunscreen, bait, or a T-shirt rings on the same checkout.

How do FBOs bill hangar and tie-down rentals?

Hangar space and tie-downs rent by the night or the month. A monthly hangar or tie-down bills on a recurring schedule, on the same customer record as the pilot shop.

Can campgrounds rent golf carts and sites in the same system?

Yes. A campsite reservation and a golf car for the stay share one customer record, and camper or RV storage can bill on a recurring schedule beside the camp store.

Can guests book a rental online?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Which deposits and fees does CIMARA handle on a rental?

At the counter: deposits, damage fees, late fees, extending a rental, card on file, and reminders. Digital waivers and rental contracts are available for new clients and can be completed at the counter or on a guest's phone.

Can golf car storage bill monthly?

Yes. A golf car can go out by the hour, the day, or the week, and golf car storage bills monthly or on a recurring schedule.

Do the rental and the gift shop share one customer record?

Yes. CIMARA Rentals is one system with one customer record, so the rental and the retail lines tender together.

Golf car rentals for beach towns and campgrounds · Campground site rentals · Marina slip rentals · FBO hangar space and tie-downs · Kayak, bike, and jet ski rentals

Get started

See it with your rentals.

Book a demo and we will walk a rental, its add-ons, and checkout on one checkout.

Book a demoContact for more info