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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Bike and e-bike rentals

CIMARA Core

Bike and e-bike rentalsCruisers, e-bikes, and the lock they forgot.

Locks, lights, and water bottles ring with the bike. Saturday morning is a line of families. The e-bike gets a detailed waiver and an age check. A cruiser gets quick terms.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Retail on this visit

The bike, the lock, and a water bottle

The bike is the named unit. A lock, a light, and a water bottle are the add-on. CIMARA Core sells that mix at one package price.

A day on a cruiser with a lock and a water bottle. An e-bike week with a trail map from the shop.

E-bike rental shop with fat-tire e-bikes out front.

On this counter

Locks, lights, and water bottles

Locks, lights, phone mounts, padded shorts, water bottles, sunscreen, snacks, trail maps, and the tube and patch kit for mile twelve. Ring it with the bike rental on one checkout.

Saturday morning, fast out

Saturday at nine every family wants bikes at once. CIMARA SCO lets them buy water, snacks, and sunscreen on their own while staff fit helmets, set seats, and hand out locks.

What riders actually buy

CIMARA Ask AI shows what sells with an e-bike rental versus a cruiser, which accessories sell out on holiday weeks, and what's been hanging on the wall since spring. Reorder what moves.

E-bike waivers and age checks

E-bike riders sign a detailed waiver with an age check and ID on file. Cruiser and kids' bike rentals use a quick terms acceptance. Every signature stays on the rental.

Every bike, every size

Each bike is a named unit by type and size: cruiser, e-bike, kids', trailer, or tandem. See what's out, due back, and overdue. Extend a day or swap a bike without losing the original rental.

Deliver to the rental house

Drop weekly rentals at the beach house or the trailhead and check customers out on CIMARA POS, with the waiver, deposit, and add-ons signed in the driveway. Pickup and damage charges post to the same rental.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Kayak, paddleboard, bike, jet ski, pontoon, fishing gear, beach chair and umbrella, cabana and pavilion rentals are in CIMARA Rentals, on this same system.

On the rental desk

The bike, the lock, and the waiver on one checkout

Each bike is a named unit by type and size. Staff fit helmets while CIMARA SCO sells the snacks. Weekly rentals check out on CIMARA POS at the beach house, and pickup and damage stay on the same rental.

E-bike rental shop with fat-tire e-bikes out front.

Cruisers and e-bikes at the shop

A rental staff member hands a tablet to a father to sign for a weekly bike rental in the driveway of a beach house, while his wife and daughter hold the delivered cruisers.

Driveway delivery

Accessories on the rental

Locks, lights, and water bottles ring with the bike. The bike stays a named unit. The shop stays retail.

E-bike waiver, cruiser terms

E-bike riders sign a detailed waiver with an age check and ID on file. Cruisers and kids' bikes use a quick terms acceptance on the same rental.

A fleet by type and size

Cruiser, e-bike, kids', trailer, or tandem. See what's out, due back, and overdue. Extend a day or swap a bike on the original rental.

Delivery checkout

CIMARA POS checks out a weekly rental in the driveway: waiver, deposit, and add-ons. Pickup and damage post to that rental.

Quick answers

Can a lock and a water bottle ring with the bike?

Yes. CIMARA Core sells the bike with a lock, a light, and a water bottle at one package price. The bike stays a named unit.

Do e-bike riders sign a different waiver?

Yes. E-bike riders sign a detailed waiver with an age check and ID on file. Cruiser and kids' bike rentals use a quick terms acceptance on the same rental.

Can we see which sizes are out?

Yes. Each bike is a named unit by type and size. The desk shows what's out, due back, and overdue, and an extension or a swap stays on the original rental.

Can we check a guest out at the beach house?

Yes. CIMARA POS takes the waiver, the deposit, and the add-ons in the driveway. Pickup and damage charges post to that rental.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Destination retail · Outfitters

CIMARA runs the sale wherever your visitors stop.