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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / More Places We Serve

CIMARA Core

More Places We ServeInside the gate or inside the booth, one checkout for the shop and the ride.

Not every venue fits a single page. A small amusement park's gift shop and snack bar, a festival's vendor booths, a resort's second outlet, or a cruise terminal's last-chance shop can all run on the same checkout.

Book a demoContact for more info
A cruise-terminal retail counter with a staff member ringing up a guest before boarding.

Retail on this visit

Admission, a ride, and a snack

Admission, a ride, or a vendor booth sale is the ticket. A snack or a souvenir is the add-on. CIMARA Core sells that mix at one package price.

A small amusement park ride with a snack. A festival vendor booth with a souvenir. A cruise-terminal shop sale before boarding.

Retail merchandise

  • Gift shop, apparel, sundries, and souvenirs ring on this ticket.
  • Inventory and margin stay on the merchandise line.

Self-service kiosks

  • CIMARA SCO (Self-Checkout/Kiosk) and Scan and Go shorten the line for people on the move.
  • Guests ring their own purchase at the kiosk.
  • The kiosk sits on the same checkout and the same system as the counter.

CIMARA POS

Take the sale to the customer

CIMARA POS is one solution for the counter and for mobile. It runs on most Android and Windows devices, on or off property, and is included with CIMARA Core.

CIMARA Ask AI

AI for management

CIMARA Ask AI is the management view. The manager decides in CIMARA Core.

Waivers, reservations, ticketing, and Rentals

Digital waivers

  • Guests sign a detailed waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard.
  • Digital waivers and rental contracts are available for new clients. Guests can sign on a phone or at the counter.
  • The signed record stays on that same checkout.

Reservations and bookings

  • Hold a named cart, kayak, site, or tour for a date and a window.
  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Walk-up rentals and advance bookings share one occupancy view.

CIMARA ticketing

  • Sell timed-entry tickets for a departure, a show, a tour slot, or a session.
  • Sell general admission for the gate, the exhibit, or the day on the grounds.
  • The admission ticket rings with the rental, the shop, and the food on one payment.

Rentals

  • Rent it by the hour or by the season.
  • Golf cars, campsites, boat slips, storage units, lockers, hangars, and gear such as kayaks and bikes.
  • Short rentals check out at the counter. Long rentals bill monthly or on your schedule.

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the inside-sales desk

The shop, the snack bar, and the booth on one checkout

This page covers the markets that do not need their own dedicated page yet, but still run a mixed visit: retail, food, and named rentals on one ticket. CIMARA sells inside the gate or inside the booth. The gate, the ride queue, and admission scanning stay with the system the venue already runs. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

A small amusement park gift-shop counter with a staff member ringing up a guest.

The family entertainment center shop

A festival vendor booth with a staff member selling merchandise to a guest.

The festival vendor booth

Small amusement parks and family entertainment centers

The gift shop, the snack bar, and arcade or redemption retail run on CIMARA Core. The ride queue, the gate, and admission scanning stay with the venue's existing ticketing system. This is built for the inside-sales desk at a small park or an FEC, not a large theme park's gate.

Resorts with more than one outlet

A second shop, a snack bar, or a pro shop at a non-ski resort rings on the same system as the main desk. Each outlet keeps its own retail lines; the guest checks out once per visit.

Festivals and temporary events

A vendor booth, a merch tent, or a beverage stand at a festival or a temporary event runs CIMARA POS for the weekend, then packs up. Named rentals, like a cabana or a cooler, work the same way as at a permanent venue.

Cruise port and terminal retail

A last-chance gift shop or a terminal concession rings a sale before boarding. CIMARA SCO (Self-Checkout/Kiosk) opens a lane when the line stacks up ahead of a sailing. CIMARA Ask AI answers inventory and sales questions in plain language.

Where the gate stays with your existing system

A small amusement park or family entertainment center keeps its ride queue, gate, and admission scanning on the ticketing system it already runs. CIMARA runs the inside sales: the gift shop, the snack bar, and arcade or redemption retail. This is not built for a large theme park's gate.

Quick answers

Does CIMARA replace our ride ticketing or gate system?

No. The ride queue, the gate, and admission scanning stay with the ticketing system you already run. CIMARA runs the inside sales: the gift shop, the snack bar, and arcade or redemption retail.

Can a festival vendor booth run CIMARA for just one weekend?

Yes. CIMARA POS runs a vendor booth, a merch tent, or a beverage stand for a festival or a temporary event, then packs up when the event ends.

Does this fit a resort with more than one shop?

Yes. A second shop, a snack bar, or a pro shop at a non-ski resort rings on the same system as the main desk. Each outlet keeps its own retail lines.

Can a cruise-terminal shop use CIMARA SCO when the line stacks up?

Yes. CIMARA SCO (Self-Checkout/Kiosk) opens a lane at a cruise port or terminal shop when the line stacks up ahead of a sailing. CIMARA Ask AI answers inventory and sales questions in plain language.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Destination retail · Stadiums and arenas · Water parks

CIMARA runs the sale wherever your visitors stop.