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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

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(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

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Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
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  • Retail AI consulting

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Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Marina, ship's store, fuel dock, slips, and charters

CIMARA

Marina, ship's store, fuel dock, slips, and chartersOne visit, one tender on the dock

A slip is a named resource with dates and occupancy. A fishing trip is a hold on a boat and a window. Fuel, ice, bait, and apparel ring on that same checkout — one guest, one tender. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info
CIMARA Ask AI
SlipsFuel dockShip's storeCharters

Retail on this visit

A slip, bait, ice, and snacks

A slip rental or a fishing trip is the booking. Bait, ice, and snacks from the ship's store are the add-on. CIMARA Core sells that mix at one package price. The slip stays a named resource. The store stays retail.

A slip rental with bait, ice, and snacks. A fishing trip with ice and a snack from the ship's store.

Marina ship's store and fuel dock on the waterfront, with slips and the shop

CIMARA POS, included with CIMARA Core, sells on Android phones and tablets anywhere on or off property.

On this counter

The ship's store, stocked right

Live and frozen bait, bag and block ice, tackle, dock lines, fenders, oil, cleaning supplies, sunscreen, cold drinks, and logo apparel. The ship's store rings on the same checkout as the fuel, the slip, or the charter.

Dawn bait run, no wait

At 5:30 every boat wants bait, ice, and fuel at once. CIMARA SCO lets anglers ring up drinks, snacks, and tackle on their own while dock staff work the bait tank and the fuel sale.

Ice and bait, never short

CIMARA Ask AI shows what sells on a tournament weekend versus a weekday, what transients buy with fuel, and which parts and tackle have sat for two seasons. Order ahead of the bite and stop tying cash up in slow parts.

Slips for tenants and transients

A transient slip is by the night. A seasonal or annual slip bills on a recurring schedule under the slip agreement. Dry stack, boat storage, and trailer storage bill the same way. Kayaks and pontoons stay named units on that account.

Fuel by the gallon

Ring gas and diesel by the gallon at the counter, with ice and bait on the same checkout, or charge the sale to the slip holder's account. Tenant pricing and loyalty apply on that ticket and in the ship's store.

Charters and boat rentals

Book fishing charters for the captains on your docks by date and trip time. Rent pontoons, skiffs, and jet skis with a driver's license scan, insurance details on the rental contract, a waiver, and the signed contract on one checkout.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Slips, charters, Rentals, and waivers

Slip rentals

  • A transient slip is by the night. A seasonal or annual slip bills on a recurring schedule under the slip agreement.
  • Dry stack, boat storage, and trailer storage bill the same way, on the boater's account.
  • Kayaks and pontoons are named units. Ice, bait, and snacks ring on the slip ticket.

Boat and jet ski rentals

  • Scan the driver's license, record insurance details, and run a contract with your own fields.
  • Waivers sign before the boat or jet ski leaves the dock.

Charters and fishing trips

  • Sell seats on the fishing charter or the sunset cruise at the desk.
  • Bait, ice, and a cooler ride the same checkout.

Charge to account

  • Slip holders charge the ship's store to their account and settle on a recurring schedule.

Regulars

  • Seasonal slip holders earn loyalty and member discounts today.

Boat slips, dry stack and boat storage, trailer storage are in CIMARA Rentals, on this same system.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

Running the marina, not a parts catalog

The desk is not a marine-supply SKU dump. Guests come for a slip, a charter, fuel, and something from the store — often in one visit. Each line keeps its own logic. The ticket holds them together and posts downstream.

  • Slips: named unit, dates, occupancy — not a SKU quantity
  • Charters and fishing trips: boat, time window, guest
  • Fuel dock: gallons and slip-holder account on the same checkout
  • Ship's store: bait, ice, apparel, and parts as retail lines
  • Detailed digital waivers are available
  • Hold and recall when the guest is still at the slip or the fuel counter

One ticket from the dock to the store

Walk-up at the desk. The slip, the charter, the rental boat, and the ship's store compose onto one ticket. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Detailed digital waivers are available.

  • Reserve the slip — named unit, dates, occupancy. A slip is a resource with capacity, not another SKU in the ship's store file
  • Book the fishing trip — named boat, time window, guest. Add bait and ice without a second register. Detailed digital waivers are available
  • Fuel on the same tender — gallons at the counter and the slip-holder account on the visit, not a separate dock book at close
  • Ship's store merch stays retail — bait, ice, apparel, and parts keep SKU logic next to the reservation. One tax calculation, one tender
  • Detailed digital waivers are available — email, QR, or at the desk, attached to the ticket
  • Walk-up rental and fleet — a skiff, kayak, or rental boat is a named unit and a window. Return, extend, or exchange on the fleet you run

What runs now, and what joins this ticket

Walk-up rental, reservations, mixed retail, fleet, and membership discount structures run in CIMARA Core today. Configure the resource file for the slips, boats, and trips you actually sell. CIMARA ticketing is available. Detailed digital waivers are available on this same ticket. Storage bills on a recurring schedule.

  • Dry stack and winter storage bill on a recurring schedule, on the boater's same account
  • Member pricing and loyalty apply at the counter and at CIMARA SCO.

Boat, kayak, and paddleboard rentals

A skiff, a kayak, or a paddleboard rents the same way as the slip: a named unit, a window, and a deposit. A dry bag, a life vest, or a souvenir rings on the same checkout as the rental.

  • Kayaks, paddleboards, and skiffs are named units with a rental window, not a SKU quantity
  • Return, extend, or exchange on the fleet the marina runs
  • A dry bag, a life vest, or a souvenir rings on the same checkout as the rental
A dockside rental counter with kayaks and paddleboards racked, a staff member checking out a guest.

On the marina’s own site

When the marina already has a website, the Website Commerce component is the online booking insert. Your site's design, domain, and pages stay yours. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Frequent questions

Questions from the dock

How the marina ticket works — slips, charters, fuel, and the ship's store — without treating any of them as a generic SKU dump.

Is a slip just another SKU?

No. A slip is a named resource with dates and occupancy. The ship's store keeps SKU logic. Both compose onto one ticket.

Can we book a fishing trip and ring fuel and the store together?

At the desk, yes. The trip is a reservation — boat, window, guest — then fuel and store lines compose onto that ticket. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

What about slip-holder pricing?

Slip-holder pricing can follow how you sell to slip holders today. Membership discount structures already apply on CIMARA POS and CIMARA SCO. Fuel cards stay with the fuel system you already run. CIMARA rings the ship's store, the slip, and the rental.

How does CIMARA work with the marina system you already run?

CIMARA Core is the marina counter. We diagnose remotely and ship replacement hardware from a reliable supply chain. CIMARA connects to the systems you already run, with integrations like NCR Counterpoint, and works with your existing products and customers, so you can start today and move at your own pace.

Can guests sign a waiver before they leave the dock?

Yes. Guests sign a detailed digital waiver for the charter or the rental, and the signed record stays on that ticket.

What about boat storage?

Dry stack and winter storage bill on a recurring schedule, on the boater's same account as the slip.

How does fuel land on the ticket?

Fuel sales by the gallon ring at the counter and can charge to the slip holder's account. The desk still closes one tender.

Can we take a reservation on our existing marina site?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. CIMARA Core takes slip and charter reservations, and ship's store merchandise, at the counter.

Can a slip rental include bait, ice, and snacks at one package price?

Yes. CIMARA Core sells the slip or the fishing trip with bait, ice, and snacks from the ship's store at one package price. The slip stays a named resource. The store stays retail.

Do you handle boat, kayak, or paddleboard rentals?

Yes. A kayak, a paddleboard, or a skiff rents the same way as the slip: a named unit and a window, with a dry bag or a souvenir on the same checkout.

Book a demo on the marina ticket

C&K Systems, Inc. is our Authorized Preferred Installation Partner. We diagnose remotely and ship replacement hardware for the desk you run — slips, charters, fuel, and the ship's store.

Book a demo

Related markets

Related markets

FBOs · Outfitters · Destination retail

CIMARA runs the sale wherever your visitors stop.