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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Campgrounds & state parks

CIMARA Core

Campgrounds & state parksRent the site. Ring the store. One visit.

A campsite is a named resource with dates. Add the camp store, firewood, and a golf cart to the same stay. Weekly and seasonal campers are the rental. One tender.

Digital waivers and contracts: available for new clients. Guests can sign on a phone or at the counter; the signed document stays with the rental record.

Online booking: embeddable Website Commerce component in active deployment with early customers. It adds online booking to your existing site while the core system handles inventory, pricing, and the counter experience.

Book a demoContact for more info

Retail on this visit

The site, the firewood, and the shop

The site is the stay. Firewood, ice, and a souvenir are the add-on. CIMARA Core sells the site with those shop items at one package price.

A weekend site with firewood and ice. A night in the park with a snack and a souvenir from the store.

Campground staff checking in a guest on a tablet at the entrance, with tents, an RV, a lake, and mountains behind.

On this counter

The camp store, fully stocked

Firewood bundles, bag ice, marshmallows, propane exchange, lantern batteries, bug spray, sewer hoses, and the park T-shirt. Everything campers forget rings on the same checkout as the site.

Friday check-in, faster store

Friday at 4:00 every RV in the county pulls in. CIMARA SCO lets campers buy ice, firewood, and snacks on their own while the front desk handles site check-ins and gate passes.

Never run out of ice

CIMARA Ask AI shows what sells on holiday weekends, what sells with a site booking, and which camp-store items have sat since Memorial Day. Order firewood and ice ahead of the Fourth and drop what doesn't move.

Sites, storage, and carts

Every site is a named unit with dates. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Extra person, vehicle, and pet fees can be set up on the site. Camper storage, a golf car, or a bike stays on that record.

Reward the regulars

Seasonal campers and returning families come back all year. Member discounts and loyalty rewards apply in the camp store, at the counter, and at the self-checkout lane, and they never have to ask for the discount. Member pricing for seasonal campers is coming soon. Early customers can help shape it.

Sell from the cart rounds

Run firewood and ice around the loops on a golf cart with CIMARA POS. Rent golf cars for the week or the season at the campground counter, with a license scan, and charge the cart to the campsite.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

Sites, rentals, and the camp store

Site rentals

  • Named sites with dates, not a quantity on a shelf. Extra person, vehicle, and pet fees can be set up on the site. Camper or RV storage bills on a recurring schedule.
  • Firewood, ice, and a s'mores kit ring on the site ticket at one package price.

Golf car and equipment rentals

  • Golf cars and bikes for the stay, by the day or the week. A monthly cart bills on a recurring schedule.
  • Golf cars add license scanning, insurance details, and a contract with your own fields.
  • Waivers sign at check-in for e-bikes.

Programs and tickets

  • Sell timed tickets for the hayride, the guided hike, or the lake tour.

Reservations and bookings

  • Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Walk-ups fill open sites.
  • Sites and rentals share one occupancy view.

Charge to the site

  • Charge the camp store to the site account and settle at checkout.

Regulars

  • Seasonal campers and returning families earn loyalty and member discounts today. Season passes are coming soon.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

Campsite and RV site rentals are in CIMARA Rentals, on this same system.

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

On the park desk

The site, the firewood and the shop on one stay

Campgrounds and RV resorts fill sites, rent golf cars, and sell ice, firewood, and sundries in the same stay. Charge the cart to the campsite. CIMARA Core is the counter for that mix. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

A visitor-center counter next to the campground store, with a staff member ringing up a guest.

The visitor center counter

Site rentals

Named sites, length of stay, occupancy. Extra person, vehicle, and pet fees can be set up on the site. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. The site is not a SKU quantity.

Golf cars on the same stay

Golf cars for the week or the season, plus a kayak or a bike. The cart is a named unit. Charge it to the campsite. Return, extend, or exchange on the fleet the park runs.

The shop on the ticket

Firewood, ice, merch, food. First-class retail lines beside the site rental. One tax calculation, one payment.

Parks and private campgrounds

State park gift shop and a private campground use the same composed sale. Ask keeps ops questions on the dashboard; connect your back office when you need it.

Visitor centers and park concessions

A visitor center counter and a park concession stand run the same checkout as the camp store: maps, patches, snacks, and a day-use pass ring beside the site rental. An RV park's general store is the same mixed retail, on the same system.

State parks and state park agencies

State parks and state park agencies use this same desk: a named site, then the shop, firewood, and equipment. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Walk-up site rental and the store ring today.

Quick answers

Can a campsite be reserved online?

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. The desk holds a named site, then rings firewood, gear, and the shop on that stay.

Is a campsite just another SKU?

No. A site is a named resource with dates and occupancy. Retail lines stay retail.

What sells today at a state park?

CIMARA ticketing sells timed-entry and general admission at the counter. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Online timed tickets and gate scanning are coming soon. Desk and walk-up rentals, merchandise, and food are available today.

Can a site include a golf car, firewood, and shop items at one package price?

Yes. CIMARA Core sells the named site with a golf car for the week or the season, plus firewood, ice, and a souvenir from the shop, at one package price. The cart can charge to the campsite.

Does this cover a visitor center or a park concession stand?

Yes. A visitor-center counter and a park concession stand run the same checkout as the camp store: maps, patches, snacks, and a day-use pass ring beside the site rental.

Customer story

Graham Golf Cars

Graham Golf Cars runs CIMARA Core, CIMARA digital waivers, and CIMARA POS for golf car rentals at five locations, on campgrounds and in commercial rentals. End-of-day reconciliation went from over an hour to ten minutes.

Read the Graham Golf Cars case study

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Golf car rentals · Marinas · Outfitters · Zoos and nature venues

CIMARA runs the sale wherever your visitors stop.