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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

Compare products →

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

See who we serve →

Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move
  • NCR CounterpointThe Counterpoint connection, including mobile inventory
  • Excel ReporterLive reports in Excel
  • Blackbaud Raiser’s Edge NXTDonor and member sync

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Talk with us →

Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Request support →

About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

Book a demo →
Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Museums, Arts, Cultural and Theatre
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
  • NCR Counterpoint
  • Excel Reporter
  • Blackbaud Raiser’s Edge NXT
Services
  • Retail AI consulting

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

PartnersPartner with usInvestor inquiry

Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / CIMARA Core / Rental agreements connected to the reservation

CIMARA Core

Rental agreements connected to the reservationDetailed digital waivers are available on the same checkout as the rental.

Guests sign a detailed digital waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard. Simpler terms of acceptance cover a lower-risk rental. The signed record stays on the same checkout. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter. Long rentals bill on a recurring schedule.

Explore CIMARA Core
Book a demoContact for more info

Waivers and reservations on this rental

Waivers for risk activities

  • Detailed digital waivers for jet skis, ATVs, e-bikes, snowmobiles, boats, and rafts.
  • Lower-risk rentals get a simple terms acceptance, not a full waiver.
  • The signed record stays on the rental ticket, next to the sunscreen and the snack.

Vehicle contracts

  • Scan the driver's license and record insurance details at the counter.
  • Run higher-end contracts with your own fields for boats, ATVs, and snowmobiles.

Reservations and check-in

  • The waiver signs at check-in, on the same checkout as the booking. Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
  • Walk-up and advance bookings share one occupancy view.

Groups on account

  • Charge corporate groups and tour operators to one account and settle once.

Website Commerce Plugin

Online booking on the site you already run

Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.

Online booking through the embeddable Website Commerce component is in active deployment with early customers. Each deployment starts with a customer consultation to work out the requirements.

The Website Commerce Plugin is the online booking insert on a site you already have. Walk-up reservations continue to be made at the counter.

Book a demoContact for more info

One guest record

Membership and loyalty

One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.

Loyalty and member discounts are available today. Season passes are coming soon.

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.

CIMARA POS buyer guide

Signing choices for the way guests arrive

Guests sign by email, QR code, or in person, so an operator can prepare an agreement before arrival or complete it at the counter.

CIMARA Core mixed rental and retail transaction

CIMARA POS buyer guide

Use customer details without retyping the same visit

Driver's-license capture and location-specific rules travel with the rental. Requirements and age restrictions follow the rental operation.

CIMARA Core mixed rental and retail transaction

CIMARA POS buyer guide

Signed, stored, and attached to the rental.

Detailed digital waivers are available on the same checkout as the rental. Membership discount structures already apply on CIMARA POS and CIMARA SCO. Loyalty and member discounts are available today. CIMARA Rentals is available. Rent it by the hour or by the season.

CIMARA Core mixed rental and retail transaction

Questions to ask

Before selecting a rental and reservation system

Can guests sign a liability waiver or accept rental terms?

Yes. Guests sign a detailed digital waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard. A minor needs a parent or guardian signature, and the guide can see who has signed. Simpler terms of acceptance cover a lower-risk rental. The signed record stays on the same checkout.

How will customers sign?

Guests sign by email, QR code, or in person.

Will the agreement connect to the rental?

Yes. The customer, reservation, resource, and signed record stay on the same checkout.

Continue researching

CIMARA POS buyer guides

CIMARA Core today

Read: CIMARA Core today

Equipment rental software

Read: Equipment rental software

Book a demo

Book a demoContact for more info

Get started

See it with your fleet.

Book a demo and we will walk your rentals, add-ons, and checkout on one checkout.

Book a demoContact for more info