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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Arts, Cultural and Theatre
  • Museums
  • Visitor Centers and Park Concessions
  • Adventure Parks
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Integrations

  • Custom CIMARA IntegrationsCIMARA Ask AI and the CIMARA platform on the systems you already run

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

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Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Arts, Cultural and Theatre
  • Museums
  • Visitor Centers and Park Concessions
  • Adventure Parks
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
Services
  • Retail AI consulting
  • Custom CIMARA Integrations

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingCustom CIMARA IntegrationsWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Museums

CIMARA Core

Museums Science, history, and children's museums. One checkout for the visit.

A family buys admission at the counter, eats in the café, and leaves with a book from the gift shop. One visit. One tender. Science, history, and children's museums use this counter. Zoos, aquariums, galleries, and theatres stay on their own pages.

Book a demoContact for more info

Retail on this visit

Admission, a book, and lunch

Admission is the ticket. A book, a plush, or a café lunch is the add-on. CIMARA Core sells that mix at one package price. The shop stays retail. The café stays food.

Admission with a plush from the gift shop. A café lunch with a puzzle to take home.

A family at a children's museum admissions and gift shop counter, reviewing the visit on a tablet.

On this counter

Books, plush, and the café

Books, plush animals, puzzles, postcards, and a café lunch ring with admission sold at the counter. Science, history, and children's museums keep each line's inventory, so the shop knows what a new exhibit pulled off the shelf.

School groups, short lines

When a school group hits the gift shop at once, CIMARA SCO opens a lane. Guests scan a book or a puzzle and tap while staff stay on admissions at the counter.

What sold with the exhibit

CIMARA Ask AI shows which books and plush sold with a new exhibit, what the café moved on a rainy Saturday, and what to reorder before the next school week arrives.

Admission sold at the counter

Timed admission sells at the counter today, on one checkout with the gift shop and the café. Online timed tickets and gate scanning are coming soon. The visit stays one tender.

Member price at the shop

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points, in the gift shop and the café, at the counter and at CIMARA SCO.

One checkout for the visit

Admission, a café lunch, and a book from the gift shop stay on one checkout. Staff see the visit in one place. Galleries and theatres use the arts page, not this counter.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

On the museum desk

Admission, the café, and the gift shop on one visit

The gift shop, the café, and admission sold at the counter are one visit. Timed admission sells at the counter today. Online timed tickets and gate scanning are coming soon. A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points. CIMARA Ask AI shows what sold with the exhibit and what the shop should reorder.

A grandmother and grandson sharing a snack in a museum café.

The café

A father and daughter at a museum gift shop self-checkout lane.

The gift shop lane

Admission at the counter

Timed admission sells at the counter today, on the same checkout as the gift shop and the café. Online timed tickets and gate scanning are coming soon.

Gift shop and café

Books, plush, puzzles, and a café lunch stay on one checkout. Each line keeps its own inventory. The guest is not sent to a second register.

Membership discounts today

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points. The gift shop and the café honor that member price at the counter and at CIMARA SCO.

CIMARA Ask AI on the visit

CIMARA Ask AI shows what sold with each exhibit, what the café moved on a rainy day, and what to reorder before the next school week.

Quick answers

Can a science or children's museum sell admission at the counter with the gift shop?

Yes. Timed admission sells at the counter today, on the same checkout as a book, a plush, or a café lunch. Online timed tickets and gate scanning are coming soon.

Are membership discounts honored in the museum shop?

A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points. That member price applies in the gift shop and the café, at the counter and at CIMARA SCO.

Can the café and the gift shop share one checkout?

Yes. Food and the shop stay on one tender. Each line keeps its own inventory. The guest does not walk to a second register.

What does CIMARA Ask AI show a museum?

CIMARA Ask AI shows what sold with each exhibit, what the café moved, and what to reorder before the next school group. It updates overnight.

Is this the page for zoos, aquariums, or theatres?

No. Zoos, aquariums, and nature venues have their own page. Galleries, cultural centers, and theatres have their own page. This counter is science, history, and children's museums.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Arts, cultural, and theatre · Zoos and nature venues · Visitor centers

CIMARA runs the sale wherever your visitors stop.