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CIMARA
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CIMARA products

  • CIMARA CoreInventory, items, customers and reporting for every store
  • CIMARA POSCounter and mobile selling, on or off property
  • CIMARA SCOSelf-checkout lanes for busy gift shops and concessions
  • CIMARA Ask AIAsk your sales data in plain English

Included and in deployment

  • Rentals and reservationsIncludedNamed resources, walk-ups, returns and retail together
  • CIMARA EssentialsIncludedInventory snapshot and counts
  • Website Commerce PluginIn deploymentEmbeddable online booking on your existing site

One suite, one login

Every CIMARA product shares the same items, customers and sales history.

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Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Arts, Cultural and Theatre
  • Museums
  • Visitor Centers and Park Concessions
  • Adventure Parks
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias

Who We Serve

Software built for the shops, rentals and counters at travel and tourism destinations.

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Tools on Counterpoint

  • CIMARA SCO for CounterpointSelf-checkout for stores running NCR Counterpoint
  • CIMARA Mobile POS for CounterpointCIMARA POS at the counter and on mobile, posted as Counterpoint stores and stations
  • CIMARA Ask AI for CounterpointCIMARA Ask AI on Counterpoint data, with the reasoning behind each buy and move

On the file you already run

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

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Consulting

  • Retail AI consultingMerchandising reviews built on your own sales history

Integrations

  • Custom CIMARA IntegrationsCIMARA Ask AI and the CIMARA platform on the systems you already run

Support

(843) 277-8555

Monday–Friday, 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

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About us

  • About
  • Customers Are Our History
  • Case Study
  • Partners

Get in touch

  • FAQ
  • Contact
  • Pricing

Frontier Retail, Inc.

The company behind CIMARA, serving travel and tourism retailers.

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Products

CIMARA products

  • CIMARA Core
  • CIMARA POS
  • CIMARA SCO
  • CIMARA Ask AI

Included and in deployment

  • Rentals and reservationsIncluded
  • CIMARA EssentialsIncluded
  • Website Commerce PluginIn deployment
Who We Serve

Rentals and recreation

  • Golf Car Rental
  • Recreational Equipment
  • Outfitters
  • Ski Shop, Board Rentals, Lift Tickets
  • Powersports Rentals
  • Bike and E-bike Rentals
  • Marinas
  • Tour Operators and Guided Tours

Attractions and venues

  • Destination Retail
  • Campgrounds & State Parks
  • Zoos, Aquariums and Nature Venues
  • Water Parks
  • Stadiums and Arenas
  • Arts, Cultural and Theatre
  • Museums
  • Visitor Centers and Park Concessions
  • Adventure Parks
  • More Places We Serve

Shops and concessions

  • Wineries
  • Golf Pro Shops
  • Airport Shops and Concessions
  • Fixed-Base Operators
  • Hospital Gift Shops and Cafeterias
  • See who we serve →
Counterpoint Integrations

Add-ons that extend your Counterpoint system. Add these business tools to streamline and connect business lines, add flexibility, and add intelligence.

Tools on Counterpoint

  • CIMARA SCO for Counterpoint
  • CIMARA Mobile POS for Counterpoint
  • CIMARA Ask AI for Counterpoint
Services
  • Retail AI consulting
  • Custom CIMARA Integrations

Support

  • Request support
Company
  • About
  • Customers Are Our History
  • Case Study
  • Partners
  • FAQ
  • Contact
PricingCustomer login
Book a demoCall (843) 277-8555

Mon–Fri 8 AM–5 PM ET. After-hours emergency support contracts are available. Contact for more info.

Frontier Retail Inc. | CIMARATravel & Tourism Retail

CIMARA is the retail platform for the travel and tourism industry, by Frontier Retail, Inc.

© 2026 Frontier Retail, Inc. All rights reserved.

CIMARA

CIMARA CoreRentalsCIMARA EssentialsCIMARA POSCIMARA SCO (Self-Checkout/Kiosk)CIMARA SCO for CounterpointCIMARA Mobile POS for CounterpointCIMARA Ask AI for CounterpointCIMARA Ask AIRetail AI consultingCustom CIMARA IntegrationsWebsite Commerce Plugin

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Call us: (843) 277-8555

Support & emergencies: (843) 277-8555, Mon–Fri 8 AM–5 PM ET. Closed Saturday and Sunday. One number for sales and support; an auto attendant routes your call.
Need coverage outside these hours? After-hours emergency support contracts are available. Contact for more info. Or call us at (843) 277-8555.

sales@frontierretailinc.com
support@frontierretailinc.com

Partners & Investors

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Headquartered in the Charleston, South Carolina area.

CIMARA™ and the CIMARA mountain logo are trademarks of Frontier Retail, Inc.

C&K Systems, Inc. is our Authorized Preferred Installation Partner.

Home / Who We Serve / Visitor Centers and Park Concessions

CIMARA Core

Visitor Centers and Park Concessions The gift shop, the food, and the rush. Not the campsite.

A visitor center sells the map, the mug, and lunch. It does not rent the campsite. That stay lives on Campgrounds and State Parks. Here the counter is the shop, the food, and a short retail line, including where the connection is limited.

Book a demoContact for more info

Retail on this visit

A map, a mug, and a snack

The visitor center shop is the sale. A map, a mug, and a snack can sell at one package price. The line stays short. Food and retail keep their own inventory.

A trail map with a mug. A snack and a postcard before the bus reloads.

A clerk helping a father and son at a national park visitor center gift counter.

On this counter

A short shop, fully counted

Maps, mugs, books, postcards, snacks, and a bottled drink. Visitor centers and park concessions keep a short list, and every line still has inventory so a sold-out mug is obvious before the next bus.

One lane when the bus unloads

A full bus gives the shop about fifteen minutes. CIMARA SCO opens a lane so guests scan a mug or a snack and tap, while one person watches the counter.

What the overlook sold

CIMARA Ask AI shows what sold on busy weekends versus quiet weekdays, which snacks ran out, and what to reorder before the next holiday. The shop stays small on purpose.

A handheld at the overlook

CIMARA POS rings the same items on a handheld outside the building. The license keeps selling offline for a 30-day grace period, so a thin connection does not close the cart.

Food beside the gift shelf

A snack, a drink, and a postcard can sell at one package price. Food and the gift shelf keep their own lines. The guest pays once, then gets back on the bus.

The campsite is another desk

Named campsites, RV sites, and golf cars on a stay are Campgrounds and State Parks. This counter is the visitor center gift shop, the food, and the limited retail only.

Early customer program

Joining is free. Your feedback shapes the features we build, and early customers get preferred pricing. See what's coming soon.

On the visitor desk

The shop and the food, without the campsite

Federal and state visitor centers and national park concessions run a small shop beside the exhibit or the overlook. Gift items, food, and a limited retail line share one checkout. CIMARA SCO is the lane when a bus unloads. CIMARA POS rings the same sale on a handheld out at the overlook.

A guest scanning a snack at a visitor center self-checkout while an attendant stands by.

The rush lane

Staff selling water and a hat from a handheld at a park overlook cart.

Out at the overlook

Gift shop and food

Maps, mugs, books, snacks, and a short café line ring on one checkout. The assortment stays limited. Each item keeps its own inventory.

CIMARA SCO for the bus

When a tour bus fills the shop, CIMARA SCO opens a lane so guests scan and tap while one attendant stays on the floor.

A thin connection

CIMARA POS keeps selling offline, with a 30-day offline grace period on the license. The overlook cart and the desk still ring when the link is limited.

Not a site rental

Campsites, RV sites, and golf cars on a stay live on Campgrounds and State Parks. This counter is the visitor center shop and the concession.

Quick answers

Can a national park concession run a gift shop and a snack counter together?

Yes. Gift items, food, and a limited retail line share one CIMARA checkout. The assortment can stay small. Each item keeps its own inventory.

Does CIMARA SCO help when a bus unloads at a visitor center?

Yes. CIMARA SCO opens a lane for the rush so guests scan a mug or a snack and tap, while one attendant stays on the floor.

Will the shop still ring where the connection is limited?

CIMARA POS keeps selling offline, and the license has a 30-day offline grace period. The desk and a handheld at the overlook can both ring.

Does this page rent campsites or RV sites?

No. Named sites, RV parks, and the camp store on a stay are on Campgrounds and State Parks. This page is the visitor center and the park concession.

Get started

See how CIMARA would work for your business.

Book a demoContact for more info

Related markets

Related markets

Campgrounds and state parks · Zoos and nature venues · Destination retail

CIMARA runs the sale wherever your visitors stop.